An Example of Direct Marketing Is

question 173

Multiple Choice

An example of direct marketing is

• A) the use of coupons in newspapers.
• B) allowing the use of the product for 7 days before the consumer is billed for the product.
• C) charging customers who pay with cash a different price than those using credit cards.
• D) the use of personalized advertising by using mailing lists.

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Definitions:

Purchase Continuum

A concept representing the journey a consumer undertakes from recognizing a need to the final purchase decision and post-purchase behavior.

Consumer Purchasing Scale

A measure or assessment of the buying power and patterns of consumers.

Maslow's Hierarchy

A psychological theory that categorizes human needs into five levels, from basic physiological needs to self-actualization, suggesting that higher-level needs emerge as lower-level needs are satisfied.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.