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Marketing Mix
The controllable factors—product, price, promotion, and place—that can be used by the marketing manager to solve a marketing problem.
Independent Variables
Variables in an experiment or study that are manipulated or changed to study their effects on dependent variables.
Marketing Actions
The specific tactics employed by companies to execute their marketing strategy, including advertising, product development, pricing, and distribution efforts.
Marketing Factors
Elements that influence and determine the viability and success of marketing strategies and activities.
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