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A researcher is studying the effect of including a bonus product on people's tendency to purchase personal care items (e.g., shampoo, deodorant, etc.) . The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked to buy the product without the bonus. The researcher then calculates the proportion of people in each condition that purchase the product. The independent variable in this study is:
Self-schema
Mental images of oneself that direct the interpretation of information related to oneself.
Possible Selves
Concepts of the self that an individual could become, might be afraid of becoming, or is hopeful of becoming, serving as a motivational factor for behavior and social roles.
Kind of Person
A description or categorization of an individual based on their personality traits, behaviors, or characteristic attributes.
Self-esteem
A person's overall sense of self-worth or personal value, which can affect one's mental health and overall well-being.
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