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Explain the view that marketing is more than just an exchange.
Geographic Divisional Structure
A type of organizational structure where operations are segregated based on geographical regions, allowing for tailored strategies that fit local needs.
Functional Structure
An organizational design that groups employees based on their activities, tasks, or functions, such as marketing, finance, or production.
Skill Specialization
The process of focusing individuals' training and job roles on specific skills, making them experts in particular tasks or operations within an organization.
Divisionalized Structure
An organizational framework in which the company is divided into semi-autonomous units or divisions, each with its own operations, resources, and goals.
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