Why Would a Marketer Use Age as a Segmentation Variable

question 65

Essay

Why would a marketer use age as a segmentation variable?

---

Definitions:

ANOVA Table

A statistical table used to analyze the differences among group means in a sample.

Critical Value

A threshold in hypothesis testing that determines the boundary for rejecting the null hypothesis.

Normal Distributions

Probability distributions that are symmetrically bell-shaped, where data tends to cluster around a central mean value.

Equal Variances

A condition where two or more populations have the same variance.