In 1957,an Experiment in a Drive-In Movie Showed That Increases

question 73

Multiple Choice

In 1957,an experiment in a drive-in movie showed that increases in sales of popcorn and Coke were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic.These findings:

• A) demonstrated that consumers' minds had been "broken into and entered."
• B) were false; research executives admitted they had fabricated the findings.
• C) subsequently were supported by a number of other research studies.
• D) gave the first irrefutable proof of the power of subliminal persuasion on consumer actions.

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Definitions:

Trade Deficit

The amount by which the value of a nation’s imports exceed the value of its exports.

International Payments

Transactions between countries involving the transfer of money and payments for goods and services across borders.

Merchandise Exports

Goods produced domestically and sold to buyers in another country.

Freely Floating Exchange Rates

A system where the value of currencies is determined by supply and demand in the foreign exchange market without direct intervention by central banks.