When Marketers Update Their Package Designs or Logos, They Do

question 46

Multiple Choice

When marketers update their package designs or logos, they do it in small increments of change so the change will not affect consumers' familiarity with the product. This is the principle behind:

• A) JIT.
• B) JND.
• C) PERT.
• D) 4 Ps.

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Definitions:

Lesbian Couple

Two women in a romantic and committed relationship with each other.

Corporate Social Responsibility

A business model that helps companies to be socially accountable—to themselves, their stakeholders, and the public.

Co-optation

Refers to the process of winning over or absorbing new elements into a group's leadership or structure, especially to prevent them from becoming adversaries.

Brand Purpose

The reason a brand exists beyond making a profit, often encapsulating its ideals, contributions to society, and the value it aims to add to customers' lives.