Examlex
The theory of cognitive dissonance is based upon the premise that individuals crave variety in their actions and their values.
Online Marketing
The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.
Customer Database
A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.
Demographics
Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.
Transactions
Financial exchanges or transfers of goods, services, or information between two or more parties.
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