In 1957,an Experiment in a Drive-In Movie Showed That Increases

question 73

Multiple Choice

In 1957,an experiment in a drive-in movie showed that increases in sales of popcorn and Coke were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic.These findings:

• A) demonstrated that consumers' minds had been "broken into and entered."
• B) were false; research executives admitted they had fabricated the findings.
• C) subsequently were supported by a number of other research studies.
• D) gave the first irrefutable proof of the power of subliminal persuasion on consumer actions.

Recognize the role of production costs and factor inputs on the supply side of the market.

Interpret market scenarios to determine the directional change in equilibrium price and quantity given shifts in supply and demand.

Distinguish between the short-term and long-term impacts of market changes on price and quantity.

Evaluate the effects of government policies and global events on market equilibrium.

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Definitions:

Growth Motivation

The inner desire and drive to achieve personal improvement, self-fulfillment, and the realization of one's potential.

Security

A state of being protected or safe from harm, encompassing physical, emotional, and financial aspects.

Traditional Islamic

refers to the practices, teachings, and beliefs deeply rooted in the Islamic faith, handed down through generations.

Avoidance

A defensive or proactive behavior aimed at preventing discomfort, danger, or engaging with stressful situations.