Which of the Following May Be Effective in Getting Viewers

question 7

Multiple Choice

Which of the following may be effective in getting viewers to stop fast-forwarding past television ads recorded on their PVR?

• A) use enticing or novel commercials
• B) decrease ads' sound level below that of adjacent programs
• C) use a preventive or override command in ads
• D) keep commercials short, 10 seconds or less, so that they cannot be electronically identified

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Definitions:

Interpersonal Safety

The condition in which an individual feels secure and free from threat or harm in their interactions with others, fostering open communication and trust.

Relatedness Need Category

Pertains to the psychological need to establish and maintain significant relationships with others, feeling connected and belonging within social groups.

Clayton Alderfer

An American psychologist known for developing the ERG theory, which categorizes human needs into existence, relatedness, and growth categories.

Managerial Skills

A set of abilities that includes planning, organizing, leading, and controlling, necessary for effective management.