The Two Basic Measures of Advertising Impact Used in the Industry

question 58

Multiple Choice

The two basic measures of advertising impact used in the industry are:

• A) power and persuasiveness.
• B) readership and remembrance.
• C) recognition and recall.
• D) reliability and recall.

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Definitions:

Periodic Inventory System

An inventory system where the inventory count is updated and cost of goods sold is calculated at specific intervals, not continuously.

Purchase Returns and Allowances

Concessions granted by sellers to buyers, involving the return of goods or issuance of allowances for unsatisfactory products or services.

Purchase Discounts

Reductions in the price of goods that a buyer is entitled to for early payment or volume purchases.

Freight-In

Costs associated with bringing inventory to a business location, typically included in the inventory cost.