Gary Illustrated How Consumers Draw from Their Organized Collection of Beliefs

question 112

Multiple Choice

Gary illustrated how consumers draw from their organized collection of beliefs or feelings when making a purchase decision. Among his beliefs were that colognes heightened romantic appeal, that fancy French-sounding names were feminine, and that thick cloying scents were like those his old aunts would use. The black bottle of Drakkar Noir was exotic, mysterious-looking, just right. His evaluations stem from his:

• A) schemas.
• B) icons.
• C) historic imagery.
• D) tactile cues.

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Definitions:

Magnesium

A chemical element with the symbol Mg, known for its lightweight and structural applications and vital roles in biological systems.

Mathematics

The abstract science of number, quantity, and space, either as abstract concepts (pure mathematics) or as applied to other disciplines such as physics and engineering (applied mathematics).

Everyone

Every person; all people collectively.

Benefit Dinner

A social gathering aimed at raising funds for a cause or organization, where meals are served to attendees.