Marketers Contribute to a World Overflowing with Sensations

question 70

True/False

Marketers contribute to a world overflowing with sensations.

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Definitions:

KMS

Knowledge Management System, a technology-based system to facilitate the collection, organization, sharing, and analysis of knowledge within an organization.

Data Warehouses

Centralized repositories of integrated data from one or more disparate sources, used for reporting and data analysis, and considered a core component of business intelligence.

Data Marts

Subset databases focused on specific business functions or departments, facilitating targeted analysis and reporting.

Explicit Knowledge

Information or knowledge that is easily articulated, codified, and transferred between individuals, often found in documents and databases.