The Way the Marketer Wants the Brand to Be Viewed

question 110

Multiple Choice

The way the marketer wants the brand to be viewed by the consumers is referred to as:

• A) a positioning strategy.
• B) market segmentation.
• C) consumer profiling.
• D) exposure.

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Definitions:

Trial Balance

A bookkeeping report that lists the balances of all ledgers accounts to check the arithmetic accuracy of the accounts.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity, typically including the balance sheet, income statement, and cash flow statement.

Balance Sheet

A report detailing a business's assets, liabilities, and equity held by shareholders at a certain moment.

Revenue

The total amount of money received by a company from its business activities, such as sales of goods or services, before any expenses are subtracted.