When Volvo Attempted to Revamp Its Brand Image by Signing

question 41

Multiple Choice

When Volvo attempted to revamp its brand image by signing an endorsement deal with NBA player Jeremy Lin, they were focusing on:

• A) marketing mix.
• B) product icons.
• C) positioning.
• D) repositioning.

---

Definitions:

Variable

An element, feature, or factor that is liable to vary or change.

Fixed

Refers to costs or expenses that do not change in proportion to the level of activity or production volume, such as rent or salaries.

Predetermined Overhead Rate

A rate used to allocate manufacturing overhead costs to individual units of production, calculated before the production process begins.