What Do Marketers Mean When They Talk About Their "Positioning

question 104

Essay

What do marketers mean when they talk about their "positioning strategy"?

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Definitions:

Comparative Advantage

A principle stating that if a country produces a good at a lower opportunity cost than another, it has a comparative advantage.

Opportunity Costs

The expense incurred from not selecting the subsequent preferable choice when a decision is made.

Comparative Advantage

The ability of a country or entity to produce a good or service at a lower opportunity cost than others, enabling trade benefits.

Production

A process that transforms resources into goods and services.