If Consumers Repeatedly See TV Ads for a "Decadent" Ice

question 96

Multiple Choice

If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream and Berries Ice Cream") ,they will feel hungry for some in the future when they merely hear the brand name.Their hunger is an example of a/an:

• A) conditioning trial.
• B) conditioned response.
• C) conditioned cue.
• D) voluntary action.

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Definitions:

Impression Management

The process by which individuals attempt to control the perceptions others have of them, often in social or professional contexts.

Ingratiation

A psychological tactic involving the use of flattery or other forms of manipulation to make oneself more likable or acceptable to another.

Unimportant Assignments

These are tasks or projects deemed to have little value or priority in the context of broader goals or objectives.

Strong Performer

An individual or entity that consistently achieves or exceeds performance expectations in a given area.