Gradually Changing the Package of a Brand-Loyal Product Can Be

question 97

Essay

Gradually changing the package of a brand-loyal product can be successful if each change is minor.Over the course of a year or more the package may change totally in appearance without offending or confusing brand-loyal customers.What factors that influence learning and forgetting allow this marketing strategy to work?

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Definitions:

Marcus Garvey

A Jamaican political leader, publisher, journalist, entrepreneur, and orator who was a staunch proponent of the Black nationalism and Pan-Africanism movements, aiming to empower people of African descent.

Homophily

The tendency of individuals to associate and bond with others who are similar to themselves in characteristics such as beliefs, values, and social background.

Social Decapitalization

The process through which a community or society experiences a decline in social capital, including the erosion of networks, social trust, and norms.

Prejudiced Ideologies

Systems of belief that unfairly discriminate against or are biased towards certain groups based on irrational or unfounded reasons.