Why Do Companies Use the Masked Branding Strategy

question 87

Multiple Choice

Why do companies use the masked branding strategy?

• A) to create discernible brand extensions
• B) to confuse customers into buying their product instead of buying their competitor's product
• C) yo deliberately hide a product's true origin
• D) yo facilitate a penetration pricing strategy

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Definitions:

Higher Terms

Advanced conditions or clauses within an agreement or contract that specify more stringent requirements or higher levels of performance.

Denominator

The bottom number in a fraction, representing the total number of equal parts the whole is divided into.

Fraction

A mathematical expression representing the division of one quantity by another, indicating a part of a whole.

Acres

A unit of measurement for land, equivalent to 43,560 square feet.