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What Is Nostalgia? How Do Marketers Use Nostalgia

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What is nostalgia? How do marketers use nostalgia?


Definitions:

Counterinfluence

The process of undermining or weakening someone else's influence, often used in negotiation or persuasion contexts.

Issue-Relevant Thinking

Involves cognitive processes that are directly related to comprehending, assessing, and addressing particular issues or problems.

Peripheral Cues

Indirect or secondary factors that can influence an individual's attitude or decision-making without their full awareness.

Susceptible

Likely to be influenced or harmed by a particular thing.

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