Gradually Changing the Package of a Brand-Loyal Product Can Be

question 97

Essay

Gradually changing the package of a brand-loyal product can be successful if each change is minor.Over the course of a year or more the package may change totally in appearance without offending or confusing brand-loyal customers.What factors that influence learning and forgetting allow this marketing strategy to work?

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Definitions:

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be converted to cash in the short term.

Operational Assets

Operational assets are the long-term assets that a company uses in the production of its goods and services, crucial for its core operations.

Plant Assets

These are long-term tangible assets used in the operations of a business that are not intended for resale, such as machinery, buildings, and land.

Fair Market Value

The price that a willing buyer and a willing seller would agree on for an asset in an open and competitive market.