When Toyota Developed the Prius,it Focused on Offering Customers All

question 88

Multiple Choice

When Toyota developed the Prius,it focused on offering customers all of the positive benefits of their current models such as reliability and a good price,but it also was able to reduce consumer concerns about negative impacts on the environment.In other words,the marketing managers were able to resolve a ________________ conflict.

• A) approach-approach
• B) approach-avoidance
• C) avoidance-avoidance
• D) hedonic-utilitarian

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Definitions:

Taxpayers

Individuals or entities that are obliged to pay taxes to a governmental authority.

Society Gains

The benefits or improvements experienced by members of a society from economic, social, or environmental changes.

Subsidies

Financial support that governments provide to businesses, individuals, or other governmental entities, usually aimed at economic benefits or promoting certain activities or products.

Ethanol

A biofuel produced from various plant materials, commonly used as a renewable alternative to gasoline.