The List of Values (LOV) Scale Identifies

question 123

Multiple Choice

The List of Values (LOV) scale identifies:

• A) consumer attitudes to products that are connected to romance and online dating services.
• B) how values relate to a five-dimension personality scale.
• C) nine consumer segments based on the values they endorse.
• D) consumption patterns that are motivated by price-bracket concerns.

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Definitions:

Horizontal

In economic terms, horizontal integration refers to the process of a company increasing production of goods or services at the same part of the supply chain.

Corporate Restructuring

A broad term describing a number of ways in which companies are reorganized. Includes capital restructuring, mergers, and reorganizations in bankruptcy as well as changes in certain methods of doing business.

Capital Structure

The composition of a company's liabilities and shareholders' equity, which could include debt, common equity, preferred equity, among other securities, used to finance its operations and growth.

Divestitures

The process of selling off subsidiary business interests or investments as a strategic move for a company.