When Lululemon Monitors Consumers' Emotional Reactions to Its Products on Twitter

question 47

Multiple Choice

When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:

• A) data scouring.
• B) a sentiment analysis.
• C) mood monitoring
• D) valenced reporting

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Definitions:

360-degree Feedback

A performance appraisal method that collects feedback on an individual from their supervisors, peers, subordinates, and sometimes clients to provide a comprehensive view of their performance.

Problem-solving Activities

Tasks or exercises designed to engage critical thinking and creativity to identify solutions to specific challenges or dilemmas.

Performance Evaluation

Involves assessing and reviewing an employee's work performance and productivity to identify strengths and areas for improvement.

Goal-setting Programs

Initiatives or plans designed to outline objectives and the steps necessary to achieve them, often used in personal development or organizational growth.