Which of the Following Is an Example of Marketers Using

question 17

Multiple Choice

Which of the following is an example of marketers using positive affect to highlight product benefits?

• A) Samsung showcasing the functional benefits of their new phone and the fact their rivals, the iPhone does not have these features
• B) a political campaign advertisement that conveys the opposing candidate in negative light
• C) gambling ads showing the possible negative outcomes of excessive gambling
• D) An ad for Viagra depicts a happy user of its products, who is walking to the beat of uplifting music.

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Definitions:

Government

The governing body of a nation, state, or community, responsible for the direction and administration of public policy and affairs.

Representative

An individual who is elected or chosen to speak, act, or make decisions on behalf of a group.

Manual Labor

Work that requires physical effort as opposed to mental work.

Emotional Labor

The process of managing feelings and expressions to fulfill the emotional requirements of a job or role, often in the service industry.