As a Marketer,you Would Use Psychographic Segmentation for All of the Following

question 92

Multiple Choice

As a marketer,you would use psychographic segmentation for all of the following EXCEPT:

• A) developing overall strategy.
• B) positioning the product.
• C) identifying characteristics of those with destructive consumption behaviours, such as drug use or excessive gambling.
• D) measuring market volume.

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and the development of innovations.

Spatial Differentiation

The process of distinguishing locations based on various factors such as geographical features, demographics, or economic activities.

Mechanistic

An organizational design characterized by rigid and tightly controlled structures, often found in highly formalized and hierarchical organizations.

Formal

Pertaining to or following established traditions, rules, or conventions, often in an official or professional context.