Marketing Managers Often Reject the Concept of Low Involvement by Consumers

question 83

Multiple Choice

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

• A) it implies that much of marketing communications would be wasted effort.
• B) their bosses would fire them on the spot if they thought so.
• C) the billions spent on advertising can't be wrong.
• D) the proof is that consumers do buy their companies' brands.

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Definitions:

Characteristics

Distinctive traits or qualities that define an individual, a group, or an entity.

Employee Involvement

The degree to which employees are encouraged to contribute their ideas and suggestions to improve their workplace.

Organizational Commitment

The level of loyalty an employee feels towards their organization, often reflected in their willingness to remain with the company.

High-Stress Job

A position that consistently exposes the employee to significant stressors, often due to high pressure, workload, or the critical nature of the job’s outcomes.