Ben Wanted to Use the Fishbein Model to Measure Attitudes

question 121

Multiple Choice

Ben wanted to use the Fishbein model to measure attitudes toward a professional hockey team. What would Ben have to do first to use this model?

• A) Determine what salient beliefs people had toward professional hockey teams.
• B) Determine the important attributes that would pertain to a professional hockey team.
• C) Determine first what attitudes customers had toward the professional hockey team.
• D) Determine whether some fans were more loyal than others.

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Definitions:

Phloem Transport

The movement of sugars and other metabolic products downwards from the leaves through the phloem.

Root

The part of a plant that typically lies below the surface of the soil, anchoring the plant and absorbing water and nutrients from the soil.

Leaf

The green, photosynthetic organ of a plant that is typically flat and thin, responsible for absorbing sunlight to synthesize nutrients.

Phytoremediation

The use of plants to remove, transfer, stabilize, and/or destroy contaminants in soil, water, or air.