A Research Firm Was Using Fishbein's Model to Measure Attitudes

question 25

Multiple Choice

A research firm was using Fishbein's model to measure attitudes, but found that the predictions of the model were insufficient to explain the behaviour of its client's customers. The firm decided to try the extended Fishbein model; what did they need to add to their original research?

• A) the age and income of the average customer
• B) the social class and the income of the average customer
• C) an attitude-tracking program
• D) the influence of an individual's attitude toward the act of buying

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Definitions:

Descriptive Replications

Studies that repeat previous research with the goal of verifying the accuracy of the original findings.

Meta-Analysis

A statistical technique that aggregates the results of multiple studies to determine the overall effect size or strength of an outcome.

Meta-Analysis

A statistical method that amalgamates findings from various research studies to reach an overarching verdict.

Effect Size

A quantitative measure of the magnitude of the experimental effect.