A Small Company, Graig Inventions, Produced a Pill That Had

question 111

Multiple Choice

A small company, Graig Inventions, produced a pill that had the nutrient value of a healthy breakfast. They put it on the market as a substitute for breakfast for busy people. The product failed. Graig Inventions then marketed the pill as a diet product and it became very successful. What does the example best demonstrate?

• A) The company did not position the product well. It was difficult to convince consumers that a pill was a breakfast on the superordinate level, but it did appear to fit within the category of diet pills.
• B) The company confused a subordinate level with a basic level of categorization.
• C) The company confused a normal level with a basic level of categorization.
• D) The determinant attributes between diet pills and breakfast was not sufficiently strong.

---

Definitions:

Patient's Bill

An itemized statement that lists the costs of healthcare services provided to a patient.

Rights

Entitlements or freedoms that are granted to individuals by law, social agreement, or ethical principles.

Healthcare Decisions

Choices made by individuals or their proxies regarding medical treatments and procedures based on personal values, beliefs, and available medical information.

LSD

Lysergic acid diethylamide, a powerful hallucinogenic drug known for its psychological effects.