Fred Is Trying to Understand Why His Customers Feel the Way

question 19

True/False

Fred is trying to understand why his customers feel the way the do about the speakers he sells.He first identifies what speaker attributes are important to his customers,and then analyzes the extent to which his customers believe his speakers contain those attributes.Finally,he identifies the relative importance of each attribute.Fred is utilizing a multi-attribute attitude model.

---

Definitions:

Business Environment

The combination of all external and internal factors that influence a business's operating situation, including economic, legal, technological, and political circumstances.

Economic Recovery

The period in which an economy rebounds from a recession or downturn, generally marked by an increase in GDP, employment, and consumer spending.

Smoot-Hawley

Refers to the Smoot-Hawley Tariff Act of 1930, a U.S. law that raised import tariffs on thousands of goods, contributing to the severity of the Great Depression.

International Trade

The exchange of goods, services, and capital across international borders or territories.