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What Is Consumer Satisfaction and Why Is This Relevant to Marketers

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What is consumer satisfaction and why is this relevant to marketers?


Definitions:

WTO

The World Trade Organization, an international body that oversees global trade rules among nations, aiming to ensure trade flows as smoothly, predictably, and freely as possible.

Tiananmen Square

The site of a 1989 pro-democracy protest in Beijing, China, which was forcibly suppressed by the government leading to significant loss of life and international condemnation.

Student Protesters

Individuals, often university or college students, who actively demonstrate or voice opposition to policies, actions, or societal issues.

Democracy

A form of government in which power is vested in the people, who rule either directly or through freely elected representatives.

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