Jason Fredrick Has Found That His Company's Sales Message Is

question 77

Multiple Choice

Jason Fredrick has found that his company's sales message is much more targeted and successful if he allows prospective customers to "opt out" of listening to his prepared message if they are sincerely not interested in the message or the company's product.This new approach to communications and marketing is called ________.

• A) relationship marketing.
• B) permission marketing.
• C) reverse communication.
• D) normed communication.

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Definitions:

Social Competence

The ability to interact effectively with others, understanding social cues, and responding appropriately to social situations.

Scripts

Predefined sequences of actions or behaviors that individuals follow in specific situations.

Cry

A physical response involving shedding tears in reaction to an emotional state, such as sadness, happiness, or pain.

Cook

The process of preparing food by combining, mixing, and heating ingredients.