Proponents of the ________ Argue That Consumers Are an Active,goal-Oriented

question 11

Multiple Choice

Proponents of the ________ argue that consumers are an active,goal-oriented audience that draws on media as a resource to satisfy needs (rather than passive receivers' of messages) .

• A) communications interactions theory
• B) interactions theory
• C) active receptacles theory
• D) uses and gratification theory

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Definitions:

Mesmer

An 18th-century physician known for developing a theory of animal magnetism and for his contribution to the field we now call hypnotism.

Mental Illness

Encompasses a wide range of mental health conditions that affect mood, thinking, and behavior, leading to distress or difficulty functioning.

Psychological Abnormality

A behavioral, emotional, or cognitive dysfunction that is unusual for the cultural context, causes distress or impairment, and is not expected as part of normal development.

Somatogenic

Pertains to physical causes of psychological symptoms, originating from bodily or biological factors.