Generally Speaking, Comparative Ads Are More Effective When

question 86

Multiple Choice

Generally speaking, comparative ads are more effective when:

• A) the marketer of an established brand wishes to eliminate new competition.
• B) the marketer of a new product wishes to point out faults in the dominant brand.
• C) the marketer of an established brand wishes to freshen the image of his brand on selected attributes.
• D) the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand.

---

Definitions:

Infections

The invasion and multiplication of microorganisms such as bacteria, viruses, and fungi in the body, which can cause illness and disease.

Hormones

Chemical messengers produced by glands in the endocrine system that regulate processes such as growth, metabolism, and reproductive functions.

Veins

Blood vessels that carry blood toward the heart, typically containing valves to prevent backflow.

Muscle Decreases

The reduction in muscle mass and strength, often attributed to aging, inactivity, or specific health conditions.