When Jacob First Thought of Buying a New Vehicle, He

question 62

Multiple Choice

When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?

• A) The evoked set contains only the products that can be remembered at any given time.
• B) The evoked set is gender specific in that women remember products better than men.
• C) A product is not likely to be in the evoked set once it has been considered and then rejected.
• D) Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.

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Definitions:

Robert Rescorla

A psychologist known for his work on the involvement of cognitive processes in classical conditioning, particularly the Rescorla-Wagner model.

Fear Response

A primal reaction to perceived danger, involving physiological changes like increased heart rate and adrenaline production, aimed at facilitating a fight or flight reaction.

Observational Learning

The process of learning behaviors by watching and imitating others, also known as social learning or modeling.

Imitated

The action of copying or reproducing someone else's behavior, actions, or expressions, often a key method of learning and socialization.