All of the Following Identify When Fear Appeals Are Most

question 28

Multiple Choice

All of the following identify when fear appeals are most effective,EXCEPT when:

• A) consumers are already afraid of the problem discussed in the ad.
• B) a solution is presented for consumers to remove the threat.
• C) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death).
• D) the threats displayed are excessive.

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Definitions:

Nonprice Competition

A marketing strategy in which businesses attempt to attract customers through methods other than lowering prices, such as product differentiation, quality, service, and advertising.

Pure Competition

A market setup defined by many small businesses, identical products, unrestricted entry and departure, and complete information transparency.

Long-Run Average

A concept referring to the time period in which all inputs can be adjusted by firms, relating to production costs and decisions.

Differentiated Products

Goods or services that are distinguished from similar products by characteristics like quality, design, and features.