The Basic Idea Behind the Long Tail Is That

question 83

Multiple Choice

The basic idea behind the long tail is that:

• A) marketers should pay more attention to its top 20% of customers.
• B) marketers no longer need to rely on popular selling items to make a profit. Instead, they should offer more choices to consumers.
• C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• D) consumers' evoked sets are becoming eroded because of too much choice.

---

Definitions:

Antidepressant Drugs

Medications used to treat depressive disorders by adjusting chemicals in the brain that affect mood and emotions.

Highly Toxic

A descriptor for substances or agents having a high potential to cause harmful effects or death when introduced into a living organism, even in small amounts.