According to the Elaboration Likelihood Model (ELM), the Primary Determinant

question 44

Multiple Choice

According to the elaboration likelihood model (ELM) , the primary determinant of which route a consumer will follow in processing a message depends upon the:

• A) personality of the consumer.
• B) personal relevance of the information.
• C) type of message.
• D) intelligibility of message.

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Definitions:

Solid Facts

Unambiguous, reliable information or data that can be independently verified and is not based on opinions or speculation.

Deceptive Behavior

Actions intended to mislead or trick others into believing something that is not true.

Bad-news Message

Communication designed to convey unfavorable or disappointing information in a careful and considerate manner.

Off the Cuff

Spoken or acted upon without much prior preparation or thought; impromptu.