Careful Consideration of Message Content, Generation of Cognitive Responses to Ad

question 75

Multiple Choice

Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the ________ route to persuasion.

• A) main avenue
• B) direct
• C) tertiary
• D) central

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Definitions:

Chunking

A process by which individual pieces of information are bound together into a meaningful whole, often used to enhance memory retention.

Semantic Memory

A kind of permanent memory specifically for retrieving words, concepts, or numerals, imperative for understanding and applying language.

Autobiographical Information

Information related to one's own life and experiences, often stored as episodic memory.

Hierarchies of Information

Organizational structures that arrange data, ideas, or objects in ranked order or levels, often used to improve understanding and decision-making.