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What Is the Elaboration-Likelihood Model of Persuasion? Describe and Discuss

question 59

Essay

What is the elaboration-likelihood model of persuasion? Describe and discuss its features. What are the implications of the ELM for marketing promotions?


Definitions:

Cent

A monetary unit in many countries, equal to one-hundredth of the base unit of currency, such as the dollar or euro.

Evaluate

To assess or judge the value, nature, or importance of something.

Decimal Equivalents

Numeric values expressed in decimal form that represent fractions, percentages, or other quantities for easier calculations.

Percent Equivalents

Numerical values that represent the same proportions as percentages, allowing for simpler comparisons and calculations.

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