What Is a Decision-Making Heuristic? Describe Three Typical Heuristics Used

question 5

Essay

What is a decision-making heuristic? Describe three typical heuristics used in consumer decision-making situations.

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Definitions:

Rorschach Inkblot Test

The oldest and probably the best known projective test. Based on the idea that people see different things in the same inkblot and that what they see reflects their personality. The blots are presented on separate cards and handed to the subject in a particular sequence.

Exner System

A way of standardizing the scoring of responses in a Rorschach examination in order to increase its reliability and validity. The Exner system may have greater clinical validity for testing schizophrenia than depression or personality disorders.

Standardized Scoring

A method of assessment that uses uniform procedures to ensure consistent scoring across different evaluators or test instances.

Structured Interviews

Structured interviews are a systematic way of asking questions in which the interviewer follows a set sequence and the questions are predetermined to ensure consistency across all interviews.