If a Consumer Selects a Brand That Performs Best on the Most

question 79

Multiple Choice

If a consumer selects a brand that performs best on the most important attribute for that product,which decision rule is s/he using?

• A) lexicographic rule
• B) elimination-by-aspects rule
• C) conjunctive rule
• D) attribute preference rule

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Definitions:

ELM

The Elaboration Likelihood Model, a theory in social psychology explaining how people are persuaded, emphasizing the importance of the message's elaboration.

Dissonance

Dissonance refers to a state of conflict or inconsistency between one's beliefs, ideas, or actions, often leading to discomfort and prompting a change to reduce the inconsistency.

Cognitions

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when evaluating others' behaviors.