The Important Thing for Marketers to Remember About Stereotypes of Mature

question 16

Multiple Choice

The important thing for marketers to remember about stereotypes of mature consumers is that:

• A) the view of older people as alone, infirm, and frightened is essentially accurate.
• B) most mature consumers can only afford to buy the least expensive items.
• C) most mature consumers are active, interested in what life has to offer, enthusiastic customers with the means and willingness to buy many goods and services.
• D) mature consumers are best lumped together as a single homogeneous market segment.

---

Definitions:

University of Minnesota

A public research university located in Minneapolis and St. Paul, Minnesota, known for its high-quality education and research programs.

Behaviorism

Behaviorism is a psychological approach that emphasizes the study of observable behaviors and the processes behind learning, excluding theories of the mind.

Wundt

Wilhelm Wundt, often regarded as the father of experimental psychology, who established the first psychological laboratory in Leipzig, Germany, in 1879.

Repressed Conflicts

Unresolved, often unconscious, conflicts that lead to psychological distress or behaviors, according to psychoanalytic theories.