Both Coke and Pepsi Have Recently Been in Test Markets,portraying

question 18

Essay

Both Coke and Pepsi have recently been in test markets,portraying their colas as suitable for breakfast consumption.Coke was testing an advertising campaign whereas Pepsi had created a product called Pepsi AM.What are the strategic implications of what they were doing?

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Definitions:

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services within an economy.

Independent Agency

A governmental body that operates independently from the executive branch and is not subject to its direct control.

State

A politically organized body of people usually occupying a definite territory; especially one that is sovereign.

Local Government Employees

Workers employed by municipal, county, or district authorities to provide services at the local level, including education, public safety, and infrastructure maintenance.