Consumers High in Public Self-Consciousness Are Likely To

question 66

Multiple Choice

Consumers high in public self-consciousness are likely to:

• A) be shy and self-aware in their product choices, preferring to opt for safe choices.
• B) routinely exhibit bravado in public situations.
• C) be easily embarrassed by poor consumer choices.
• D) make choices that allow them to present a positive view of the self to others.

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Definitions:

Extreme-value Retailers

Retail stores that offer a wide variety of merchandise, typically with low prices, targeting consumers looking for extreme deals.

Limited Assortments

Retailing strategy where a store offers a small number of products in order to focus on a specific category and reduce costs.

Excess Inventory

Refers to the surplus of products or materials that a business has on hand, exceeding the demand or need, often leading to storage issues or discounted sales.

Full-line Discount Store

Retail outlets that offer a wide variety of merchandise across different categories at lower prices than traditional department stores.