When Purchase Decisions Are Made Under Conditions of Low Involvement

question 122

Multiple Choice

When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:

• A) rational perspective.
• B) experiential perspective.
• C) behavioural influence perspective.
• D) interpretivist perspective.

---

Definitions:

Skin Conductance

A measure of the electrical conductivity of the skin, which varies with its moisture level and is used as an indication of psychological or physiological arousal.

EKG

A medical test that measures the electrical activity of the heart to identify heart conditions.

EEG

EEG, or electroencephalogram, is a non-invasive test that measures electrical activity in the brain and is used in diagnosing brain disorders.

Subjective Well-being

An individual's self-perceived happiness or contentment, encompassing both emotional reactions and cognitive judgments.