Which Buyers Are Most Sensitive to Psychological Risks in Purchase

question 77

Multiple Choice

Which buyers are most sensitive to psychological risks in purchase decisions?

• A) those who are elderly, frail, or in ill health
• B) those with little income and wealth
• C) those who are insecure and uncertain
• D) those lacking respect or attractiveness to peers

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Definitions:

Foreign Corrupt Practices Act

A U.S. law that prohibits American companies and their employees from bribing foreign officials to gain a business advantage.

President Jimmy Carter

Former President of the United States from 1977 to 1981, known for his focus on human rights, diplomacy, and environmental issues.

Foreign Government Officials

Individuals who hold positions of authority or service in the government of a country other than one's own.

Business

The practice of engaging in commerce, trade, or services with the intention of generating profit and economic growth.