Identify the Four Steps Customers Go Through as a Part

question 41

Essay

Identify the four steps customers go through as a part of everyday decision making.

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Definitions:

Affective Commitment

An employee's emotional attachment to, identification with, and involvement in a particular organization, which influences their willingness to continue working there.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or attitudes.

Continuance Commitment

The degree to which employees remain with an organization due to perceived costs, economic or social, associated with leaving.

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) that the body has to stress, proposed by Hans Selye, highlighting how stress affects physical health.