Some Consumers Make Judgments About Hidden Dimensions of Products from Observable

question 27

Multiple Choice

Some consumers make judgments about hidden dimensions of products from observable attributes,such as inferring that because a used car is clean and shiny,its mechanical condition is likewise of top quality.In this case,the clean and shiny exterior is a/an:

• A) intrinsic attribute.
• B) guarantee.
• C) product signal.
• D) warranty.